Streaming Technologies and MarTech

October 2, 2017

Every time your business requires data processing – it touches Big Data technologies. However, not all Big Data technologies are fast. Traditional map-reduce approach often is not for MarTech. Streaming technologies, such as Apache Kafka, help reaching so-called “near-realtime” data processing speeds, so getting the answer to your question is a matter of minutes.

In this video I will cover a few typical MarTech scenarios such as

  • data enrichment, when piece of data is enriched from another source
  • grouping activities together to generate an insight using session window